Who
We
Are
Sam and Becca, college friends since day one, have joined forces to create The Fourth. Sam, with over six years of experience in public relations and marketing, has worked with top brands in New York, London, and Taipei. Becca's passion for new media content development blossomed four years ago, and she's collaborated with numerous creators and filmmakers in Taiwan ever since. By merging our expertise in marketing and content design, we bring you The Fourth.
The Fourth ventures out of traditional communication boundaries with you and delivers brand messages to the target audience without loss.
Market Research & Analysis Report
The Fourth combines quantitative and qualitative research, including market analysis, competitor assessment, and customer insights, to create a roadmap for a brand's identity and market presence.
Brand Position & Performance Metrics
Delivering the brand's core values, personality, and unique value proposition, therefore crafting a brand's unique story and market position. Designing performance metrics that measure and optimize a brand's impact on business performance.
Content Design & KOL Management
At the Fourth, we provide expert content design and KOL management services that explore the brand’s potential beyond just numbers. Our unique strength lies in our close, collaborative relationships with content creators, ensuring that influencers not only boost visibility but also deliver genuine value to your brand.
Compaign Planning & Consultancy
The Fourth specializes in designing and executing communication and marketing campaigns that effectively connect with your audience while enhancing your brand’s presence.
Seamless Communication
Preliminary Assessment
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Internal survey: understand client’s mission statement, core values, business goals, and stakeholder relationships;
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Industry analysis;
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Market research;
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Customer insights;
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Competitor analysis.
Internal
Workshops
We offer internal workshops for C-suite executives, marketing teams, and key collaborators to ensure a shared, comprehensive understanding within the core team. These sessions help align leadership and stakeholders, fostering clear communication and a unified approach to achieving strategic objectives.
Campaign
Design
Drawing from both qualitative and quantitative insights gathered during our preliminary assessment, we craft customized key brand messages and marketing campaigns tailored to your needs. The Fourth's campaign design includes actionable strategies with clear, measurable outcomes, ensuring effective execution and impactful results.